[Elsevier] Augmented reality and the customer journey: An exploratory study

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journalㄩAustralasian Marketing Journal

AuthorsㄩBeatrice Romano; Sean Sands; Jason I. Pallant

Published dateㄩ2021-11-

DOIㄩ10.1016/j.ausmj.2020.06.010

PDF linkㄩhttps://www.sciencedirect.com/sc ... 441358220300598/pdf

Article linkㄩhttps://doi.org/10.1016/j.ausmj.2020.06.010

Article SourceㄩSAGE Publications


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