[Elsevier] Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩJasper David Br邦ns; Martin Meiner

Published dateㄩ2024-7-

DOIㄩ10.1016/j.jretconser.2024.103790

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698924000869/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2024.103790

Article SourceㄩElsevier BV


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