[Taylor&Francis] How Video Cover Images Influence Pre-Roll Advertisement Clicks

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journalㄩJournal of Advertising Research

AuthorsㄩMingyue Zhang; Jiang Qian; Jiaqi Cao

Published dateㄩ2023-12-

DOIㄩ10.2501/jar-2023-024

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.2501/JAR-2023-024

Article linkㄩhttps://doi.org/10.2501/jar-2023-024

Article SourceㄩInforma UK Limited


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