[Elsevier] The GAI marketing model: A conceptual framework and future research directions

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journalㄩInternational Journal of Hospitality Management

AuthorsㄩAnil Bilgihan; Tarik Dogru; Lydia Hanks; Nathan Line; Makarand Mody

Published dateㄩ2024-10-

DOIㄩ10.1016/j.ijhm.2024.103929

PDF linkㄩhttps://www.sciencedirect.com/sc ... 27843192400241X/pdf

Article linkㄩhttps://doi.org/10.1016/j.ijhm.2024.103929

Article SourceㄩElsevier BV


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