[Elsevier] Impact of customer willingness to co-create and co-creation value of AI-oriented live streaming on hotel booking intention

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journalㄩInternational Journal of Hospitality Management

AuthorsㄩSyed Shah Alam

Published dateㄩ2025-9-

DOIㄩ10.1016/j.ijhm.2025.104246

PDF linkㄩhttps://www.sciencedirect.com/sc ... 278431925001690/pdf

Article linkㄩhttps://doi.org/10.1016/j.ijhm.2025.104246

Article SourceㄩElsevier BV


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