[Elsevier] Unlocking co-creation in travel: How generative AI sparks Aha Moments and the behavioral outcome

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journalㄩJournal of Hospitality and Tourism Management

AuthorsㄩHairong Zhao; Bocong Yuan; Yanzu Liu; Yujiu Liao

Published dateㄩ2026-3-

DOIㄩ10.1016/j.jhtm.2026.101396

PDF linkㄩhttps://www.sciencedirect.com/sc ... 447677026000045/pdf

Article linkㄩhttps://doi.org/10.1016/j.jhtm.2026.101396

Article SourceㄩElsevier BV


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