[Elsevier] Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

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journalㄩElectronic Commerce Research and Applications

AuthorsㄩHsin Hsin Chang; Kit Hong Wong; Shi Yu Li

Published dateㄩ2017-7-

DOIㄩ10.1016/j.elerap.2017.06.002

PDF linkㄩhttps://www.sciencedirect.com/sc ... 567422317300479/pdf

Article linkㄩhttps://doi.org/10.1016/j.elerap.2017.06.002

Article SourceㄩElsevier BV


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