[Other] [Single chapter]Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

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Voorhees, C.M., Brady, M.K., Calantone, R. et al. Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies. J. of the Acad. Mark. Sci. 44, 119每134 (2016). https://doi.org/10.1007/s11747-015-0455-4

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