[Elsevier] The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands

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journal：Tourism Management

Authors：Xiaowei Wang; Mingming Cheng; Shanshi Li; Ruochen Jiang

Published date：2023-6-

DOI：10.1016/j.tourman.2022.104696

PDF link：https://www.sciencedirect.com/sc ... 261517722002096/pdf

Article link：https://doi.org/10.1016/j.tourman.2022.104696

Article Source：Elsevier BV。

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[Elsevier] The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands Copy