[Other] Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment

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journalㄩInternational Journal of Electronic Marketing and Retailing

AuthorsㄩRachit Shrivastava; Sujit Kumar Dubey

Published dateㄩ2026--

DOIㄩ10.1504/ijemr.2026.150310

PDF linkㄩhttp://www.inderscienceonline.co ... 4/IJEMR.2026.150310

Article linkㄩhttps://doi.org/10.1504/ijemr.2026.150310

Article SourceㄩInderscience Publishers


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