[Other] AI in marketing: strengthening business continuity by navigating security, privacy, and trust amid behavioural, ethical, and technological challenges

ananthu2255 Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Business Continuity and Risk Management

AuthorsㄩRakesh Kumar; V.S. Damodharan; Satyajit Pattnaik; Girija Nandini; Bijay Kumar Paikaray

Published dateㄩ2025--

DOIㄩ10.1504/ijbcrm.2025.150165

PDF linkㄩhttp://www.inderscienceonline.co ... /IJBCRM.2025.150165

Article linkㄩhttps://doi.org/10.1504/ijbcrm.2025.150165

Article SourceㄩInderscience Publishers


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