[Other] Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability

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journalㄩInformation Systems Research

AuthorsㄩMeilin Gu; Dengpan Liu; Subodha Kumar

Published dateㄩ2025-6-

DOIㄩ10.1287/isre.2022.0620

PDF linkㄩhttps://pubsonline.informs.org/doi/pdf/10.1287/isre.2022.0620

Article linkㄩhttps://doi.org/10.1287/isre.2022.0620

Article SourceㄩInstitute for Operations Research and the Management Sciences (INFORMS)


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