[Elsevier] Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩAna M. Ortega; Felipe A. Tabares

Published dateㄩ2023-3-

DOIㄩ10.1016/j.jretconser.2022.103206

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698922002995/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2022.103206

Article SourceㄩElsevier BV
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