[Emerald] Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩHitoshi Tsuchiya; Yu-Min Fu; Stephen Chi-Tsun Huang

Published dateㄩ2022-2-4

DOIㄩ10.1108/apjml-12-2019-0743

PDF linkㄩhttps://www.emerald.com/insight/ ... -2019-0743/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-12-2019-0743

Article SourceㄩEmerald


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