[Elsevier] Understanding the influence mechanism of advertising avoidance from an S-O-R perspective: An empirical study based on ※Qiafan§ videos of Bilibili

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journalㄩElectronic Commerce Research and Applications

AuthorsㄩBo Yang; Xinrui Zhang; Xusen Cheng; Tong Xue

Published dateㄩ2024-3-

DOIㄩ10.1016/j.elerap.2024.101377

PDF linkㄩhttps://www.sciencedirect.com/sc ... 56742232400022X/pdf

Article linkㄩhttps://doi.org/10.1016/j.elerap.2024.101377

Article SourceㄩElsevier BV


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