[Elsevier] Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective

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journalㄩJournal of Business Research

AuthorsㄩHyungjin Lukas Kim; Young-Gul Kim; Sang-Hyeak Yoon; Sunghan Ryu

Published dateㄩ2023-9-

DOIㄩ10.1016/j.jbusres.2023.113966

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296323003247/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2023.113966

Article SourceㄩElsevier BV


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