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[Emerald] Social media marketing and brand authenticity: the role of value co-creation

thaonguyen1001 Post time 2026-7-23 17:46:38 | Show all posts |Read mode
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journalㄩManagement Research Review

AuthorsㄩShermeen Hasan; Abdul Qayyum; Mubashar Hassan Zia

Published dateㄩ2023-5-4

DOIㄩ10.1108/mrr-07-2021-0552

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0552/full/xml

Article linkㄩhttps://doi.org/10.1108/mrr-07-2021-0552

Article SourceㄩEmerald﹝


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Georgee Senior Member
2026-7-23
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