Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

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journal：Journal of Research in Interactive Marketing

Authors：Paula Rodríguez-Torrico; Rebeca San José Cabezudo; Sonia San-Martín; Lauren Trabold Apadula

Published date：2023-1-25

DOI：10.1108/jrim-06-2021-0154

PDF link：https://www.emerald.com/insight/ ... -2021-0154/full/xml

Article link：https://doi.org/10.1108/jrim-06-2021-0154

Article Source：Emerald。

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