[Springer] When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

chautue2510 Post time 7 day(s) ago | Show all posts |Read mode
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Yang, C., & Hu, J. (2022). When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. Journal of Brand Management, 29(2), 167-189.Thank you for your support

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