[Other] How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

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miromiro Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩSport Marketing Quarterly

AuthorsㄩShang-Chun Ma; Kyriaki Kaplanidou

Published dateㄩ2021-3-

DOIㄩ10.32731/smq.301.032021.02

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.32731/SMQ.301.032021.02

Article linkㄩhttps://doi.org/10.32731/smq.301.032021.02

Article SourceㄩSAGE Publications


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