[Wiley] Emotional Responses to Digital Resurrections: Consumer Reactions toAI咒enerated Dead Celebrity Endorsements

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journalㄩJournal of Consumer Behaviour

AuthorsㄩKhaled Aboulnasr; Youngok Sunny Song

Published dateㄩ2025-11-

DOIㄩ10.1002/cb.70029

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.70029

Article linkㄩhttps://doi.org/10.1002/cb.70029

Article SourceㄩWiley


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