[SAGE] Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands

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journalㄩJournal of Interactive Marketing

AuthorsㄩMathieu B谷al; Charlotte L谷cuyer; Ivan Guitart

Published dateㄩ2025-5-

DOIㄩ10.1177/10949968241266828

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/10949968241266828

Article linkㄩhttps://doi.org/10.1177/10949968241266828

Article SourceㄩSAGE Publications


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