[Taylor&Francis] Targeting cross-cultural explorers: incorporating tourism xenophilia and destination brand coolness into the customer-based brand equity model for Japan

alinh77 Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Tourism Research

AuthorsㄩMidori Yamazaki; Juhee Kang; David J. Kwun; Tadayuki Hara

Published dateㄩ--

DOIㄩ10.1080/10941665.2025.2608957

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10941665.2025.2608957

Article linkㄩhttps://doi.org/10.1080/10941665.2025.2608957

Article SourceㄩInforma UK Limited


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