[Emerald] Customer journey-based smart technology of new brands: a self-reported and eye-tracking study

duonghoangan Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Consumer Marketing

AuthorsㄩAline Simonetti; Enrique Bigne

Published dateㄩ2026-5-5

DOIㄩ10.1108/jcm-12-2024-7461

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-7461/full/xml

Article linkㄩhttps://doi.org/10.1108/jcm-12-2024-7461

Article SourceㄩEmerald


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