[Emerald] Is brand globalness compatible with brand country-of-origin? Aninvestigation of hybrid brand positioning strategies for emerging market brands

vms0509 Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩInternational Marketing Review

AuthorsㄩRuiyang Hong; Zhe Zhang; Chun Zhang; Zuohao Hu

Published dateㄩ2023-2-27

DOIㄩ10.1108/imr-08-2021-0260

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0260/full/xml

Article linkㄩhttps://doi.org/10.1108/imr-08-2021-0260

Article SourceㄩEmerald


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