[Other] Examining the effectiveness of advertising on the intentions of Hong Kong by Mainlanders: The moderating role of ideal self-congruity

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journalㄩMultidisciplinary Science Journal

AuthorsㄩShuhui Gong; Feroz De Costa; Nurul Ain Mohd Hasan; Lu Liu

Published dateㄩ--

DOIㄩ10.31893/multiscience.2026588

PDF linkㄩhttps://malque.pub/ojs/index.php/msj/article/download/7006/5990

Article linkㄩhttps://doi.org/10.31893/multiscience.2026588

Article SourceㄩMalque Publishing


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