[Wiley] HumanizingAI: How Anthropomorphic Chatbots Drive Customer Engagement in Online Travel Agencies

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journalㄩInternational Journal of Tourism Research

AuthorsㄩKhalil Ahmad; Apoorva Bhatnagar

Published dateㄩ2026-3-

DOIㄩ10.1002/jtr.70285

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/jtr.70285

Article linkㄩhttps://doi.org/10.1002/jtr.70285

Article SourceㄩWiley


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