[Emerald] The brand behind the curtain: decoupling, recoupling and moral conflict in social media

pttan Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Product & Brand Management

AuthorsㄩRossella C. Gambetti; Robert Kozinets; Silvia Biraghi

Published dateㄩ2026-3-12

DOIㄩ10.1108/jpbm-04-2024-5112

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-5112/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-04-2024-5112

Article SourceㄩEmerald


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punk_young_uibe Post time 5 day(s) ago | Show all posts

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