[Taylor&Francis] The influences of aura and anthropomorphism of virtual humans on perceived interactivity and purchase intention

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journalㄩJournal of Global Scholars of Marketing Science

AuthorsㄩJuran Kim; Joonheui Bae

Published dateㄩ2025-4-3

DOIㄩ10.1080/21639159.2025.2458860

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/21639159.2025.2458860

Article linkㄩhttps://doi.org/10.1080/21639159.2025.2458860

Article SourceㄩInforma UK Limited


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