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[Emerald] Celebrity endorsement in marketing from 1960 to 2021: abibliometric review andfuture agenda

vms0509 Post time The day before yesterday 14:04 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩShaoshan Wang; Matthew Tingchi Liu

Published dateㄩ2023-4-4

DOIㄩ10.1108/apjml-12-2021-0918

PDF linkㄩhttps://www.emerald.com/insight/ ... -2021-0918/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-12-2021-0918

Article SourceㄩEmerald﹝


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