[Emerald] Future research directions of generative AI in marketing and logistics

Hannah1306 Post time The day before yesterday 15:48 | Show all posts |Read mode
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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩEugene Cheng-Xi Aw; Ali Anjomshoae; Constantin Blome; Tat-Huei Cham; Hing Kai Chan; Jacqueline Eastman; Arpan Kumar Kar; Chung-Wha (Chloe) Ki; Lai-Ying Leong; Subhadeep Mandal; Anubhav Mishra; Keng-Boon Ooi; Ramakrishnan Raman; Nripendra P. Rana; Garry Wei-Han Tan

Published dateㄩ--

DOIㄩ10.1108/apjml-11-2024-1605

PDF linkㄩhttps://www.emerald.com/apjml/ar ... -11-2024-1605en.pdf

Article linkㄩhttps://doi.org/10.1108/apjml-11-2024-1605

Article SourceㄩEmerald


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