[Emerald] Beyond first impressions: how chatbot familiarity reshapes Gen Z's evolving customer experience?

Hannah1306 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩMarketing Intelligence & Planning

AuthorsㄩOns Baati; Nadia Sfar; Mariem Sboui

Published dateㄩ--

DOIㄩ10.1108/mip-05-2025-0387

PDF linkㄩhttps://www.emerald.com/mip/arti ... -05-2025-0387en.pdf

Article linkㄩhttps://doi.org/10.1108/mip-05-2025-0387

Article SourceㄩEmerald


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BJ030 Post time 3 day(s) ago | Show all posts

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