[IEEE] Marketing Mix Modeling: Conceptual Foundations, Methodological Advancement and Strategic Applications

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journalㄩ2026 International Conference on Intelligent Processing, Hardware, Electronics, and Radio Systems (CIPHER)

AuthorsㄩVaibhav Maldhure; M. A. Pund

Published dateㄩ2026-2-13

DOIㄩ10.1109/cipher70417.2026.11523929

PDF linkㄩhttps://ieeexplore.ieee.org/stampPDF/getPDF.jsp?arnumber=11523929

Article linkㄩhttps://doi.org/10.1109/cipher70417.2026.11523929

Article SourceㄩIEEE


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