[SAGE] What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos

emma-lmy Post time The day before yesterday 19:50 | Show all posts |Read mode
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journalㄩJournal of Travel Research

AuthorsㄩYu-Ting Tang; Wen-Qi Ruan; Shu-Ning Zhang; Xi Li; Yan Zhou

Published dateㄩ2025-4-

DOIㄩ10.1177/00472875231225396

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1177/00472875231225396

Article linkㄩhttps://doi.org/10.1177/00472875231225396

Article SourceㄩSAGE Publications


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ViviDugatto Post time Yesterday 02:06 | Show all posts

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