[Taylor&Francis] Television Audience Segmentation According to Need Gratification

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journalㄩJournal of Advertising Research

AuthorsㄩTeresa J. Domzal; Jerome B. Kernan

Published dateㄩ1983-10-

DOIㄩ10.1080/00218499.1983.12468004

PDF linkㄩhttps://www.tandfonline.com/doi/ ... 18499.1983.12468004

Article linkㄩhttps://doi.org/10.1080/00218499.1983.12468004

Article SourceㄩInforma UK Limited


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