[Wiley] What influences the purchase of virtual gifts in live streaming in China? A cultural context©sensitive model

nquwnh Post time Yesterday 01:18 | Show all posts |Read mode
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journal£ºInformation Systems Journal

Authors£ºZhengzhi Guan; Fangfang Hou; Boying Li; Chee Wei Phang; Alain Yee©Loong Chong

Published date£º2022-5-

DOI£º10.1111/isj.12367

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/isj.12367

Article link£ºhttps://doi.org/10.1111/isj.12367

Article Source£ºWiley¡£


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jakir_ete_ruet Post time Yesterday 01:18 | Show all posts

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