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[Emerald] Finfluencer: can financial social media influencers promote desirable financial behaviours?

nk1512 Post time Yesterday 01:45 | Show all posts |Read mode
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journalㄩInternational Journal of Bank Marketing

AuthorsㄩIvy S. H. Hii; Yi Xuan Ong

Published dateㄩ2026-1-23

DOIㄩ10.1108/ijbm-05-2024-0256

PDF linkㄩhttps://www.emerald.com/ijbm/art ... -05-2024-0256en.pdf

Article linkㄩhttps://doi.org/10.1108/ijbm-05-2024-0256

Article SourceㄩEmerald﹝


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