[Wiley] When consumers penalize not so green products

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journalㄩPsychology & Marketing

AuthorsㄩJeonggyu Lee; Siddharth Bhatt; Rajneesh Suri

Published dateㄩ2018-1-

DOIㄩ10.1002/mar.21069

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21069

Article linkㄩhttps://doi.org/10.1002/mar.21069

Article SourceㄩWiley


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