The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies

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journal：Marketing Intelligence & Planning

Authors：Jusuf Zeqiri; Paul Sergius Koku; Costinel Dobre; Anca-Maria Milovan; Vjollca Visoka Hasani; Tetiana Paientko

Published date：2025-1-17

DOI：10.1108/mip-06-2023-0248

PDF link：https://www.emerald.com/insight/ ... -2023-0248/full/xml

Article link：https://doi.org/10.1108/mip-06-2023-0248

Article Source：Emerald。

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