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[Emerald] Consumers' brand attitudes in a deglobalized world: external threats boost attitudes toward local brands through emotional bonding

nguyenpt Post time Yesterday 11:56 | Show all posts |Read mode
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journalㄩInternational Marketing Review

AuthorsㄩYu-ting Hu; Yongcheng Xin

Published dateㄩ2026-3-19

DOIㄩ10.1108/imr-12-2024-0542

PDF linkㄩhttps://www.emerald.com/imr/arti ... -12-2024-0542en.pdf

Article linkㄩhttps://doi.org/10.1108/imr-12-2024-0542

Article SourceㄩEmerald﹝


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BJ030 Post time Yesterday 11:57 | Show all posts

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