[Elsevier] Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

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journalㄩAustralasian Marketing Journal

AuthorsㄩJason Weismueller; Paul Harrigan; Shasha Wang; Geoffrey N. Soutar

Published dateㄩ2020-11-

DOIㄩ10.1016/j.ausmj.2020.03.002

PDF linkㄩhttps://www.sciencedirect.com/sc ... 441358220300227/pdf

Article linkㄩhttps://doi.org/10.1016/j.ausmj.2020.03.002

Article SourceㄩSAGE Publications


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