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[Emerald] Co-creating and managing resident-place relationships in place marketing and branding: a place brand equity approach

nguyenpt Post time Yesterday 15:25 | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩThomas Leicht; Massimo Giovanardi; William Darler; Mihalis Kavaratzis

Published dateㄩ2026-2-9

DOIㄩ10.1108/ejm-03-2023-0154

PDF linkㄩhttps://www.emerald.com/ejm/arti ... -03-2023-0154en.pdf

Article linkㄩhttps://doi.org/10.1108/ejm-03-2023-0154

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 15:25 | Show all posts

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