[Taylor&Francis] Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions

Sabbir_15 Post time Yesterday 20:32 | Show all posts |Read mode
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journalㄩJournal of Relationship Marketing

AuthorsㄩPadma Angmo; Rachna Mahajan; G. P. Ranjitha

Published dateㄩ2026-1-2

DOIㄩ10.1080/15332667.2025.2471668

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15332667.2025.2471668

Article linkㄩhttps://doi.org/10.1080/15332667.2025.2471668

Article SourceㄩInforma UK Limited


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Georgee Post time Yesterday 20:32 | Show all posts

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