[Emerald] What drives Chinese Generation Z*s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective

phuongoi Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Fashion Marketing and Management: An International Journal

AuthorsㄩXiao Huang; Fangyan Wu

Published dateㄩ2025-1-14

DOIㄩ10.1108/jfmm-03-2024-0111

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0111/full/xml

Article linkㄩhttps://doi.org/10.1108/jfmm-03-2024-0111

Article SourceㄩEmerald


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