[Taylor&Francis] The Role of Cartoon Character in Time-Honored Brand from Tourists* Perspective: Extending Meaning Transfer Theory

nguyenthikimhue Post time Half hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Quality Assurance in Hospitality & Tourism

AuthorsㄩXinru Kong; Zhigang Chen; Yuqiang Fan; Yali Yang; Fen Gou

Published dateㄩ--

DOIㄩ10.1080/1528008x.2025.2482765

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/1528008X.2025.2482765

Article linkㄩhttps://doi.org/10.1080/1528008x.2025.2482765

Article SourceㄩInforma UK Limited


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