[Elsevier] A taxonomy of machine learning, AI, and generative AI in marketing: Recent applications and future directions

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journalㄩJournal of Business Research

AuthorsㄩKoen W. De Bock; Ronnie Das; Raffaele Filieri

Published dateㄩ2026-11-

DOIㄩ10.1016/j.jbusres.2026.116346

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296326003814/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2026.116346

Article SourceㄩElsevier BV


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