[Other] The Effect of Character Conformity in the Title Logos of Chinese Anti-Japanese War Movies on the Attitudes and Intentions of Viewers - Focus on the Mediating Effect of the Audience's Preference for the Movie Genre

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journalㄩKorea Industrial Technology Convergence Society

Authorsㄩ ; Xiangxiang Li; Byeong-Jin Kim

Published dateㄩ2023-9-30

DOIㄩ10.29279/jitr.2023.28.3.161

Article linkㄩhttps://doi.org/10.29279/jitr.2023.28.3.161

Article SourceㄩKorea Industrial Technology Convergence Society


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