[Other] Investigating online loyalty, attitude, credibility and moderating role of moral identity from CRM perspective

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journalㄩInternational Journal of Internet Marketing and Advertising

AuthorsㄩHarishchandra Singh Rathod; Vijayendra Gupta; Richa Shreevastava; Ashwin Jadeja; Krishnaba Vaghela

Published dateㄩ2025--

DOIㄩ10.1504/ijima.2025.146485

PDF linkㄩhttp://www.inderscienceonline.co ... 4/IJIMA.2025.146485

Article linkㄩhttps://doi.org/10.1504/ijima.2025.146485

Article SourceㄩInderscience Publishers


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