[Other] Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Pomie Post time Half hour(s) ago | Show all posts |Read mode
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Edited by Pomie at 2026-8-3 17:01

journalㄩJournal of Brand Management

Authorsㄩ
ES Quaye, C Taoana, R Abratt, P Anabila

Published dateㄩ
18 May 2022

DOIㄩ
10.1057/s41262-022-00276-8

PDF link:
https://link.springer.com/article/10.1057/s41262-022-00276-8

Article link:
https://link.springer.com/article/10.1057/s41262-022-00276-8

Article Source:
Springer


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