[Taylor&Francis] Testing Mechanisms in ASMR Persuasion: Advertising Consumers* Resistance-Overcoming Sensory Satisfaction

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journalㄩJournal of Interactive Advertising

AuthorsㄩSusanna S. Lee; Benjamin K. Johnson

Published dateㄩ2025-7-3

DOIㄩ10.1080/15252019.2025.2559793

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15252019.2025.2559793

Article linkㄩhttps://doi.org/10.1080/15252019.2025.2559793

Article SourceㄩInforma UK Limited


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